gown theory
the launch event
exclusive first look at the luxury bridalwear brands
INNOCENTIA & SLANOVSKIY
the details
SUNDAY 26TH JULY 2026
11.00AM – 4.00PM
salt house
Standon Hall, 1 Maer Lane, Stafford, ST21 6RA
the dresses
Because discovering new collections should feel every bit as exciting as the collections themselves, we’ve created more than a preview, it’s a day to inspire, and to celebrate what’s new in modern bridal.
At the heart of it all is a professionally styled catwalk presentation featuring six professional models, bringing the Innocentia and Slanovskiy collections to life.
Afterwards, you’ll have time to experience each dress up close, to appreciate the craftsmanship and explore the finer details. You’ll be given prices and we will have the time to explain the order process and discuss opportunities for partnerships in a relaxed, informal setting
the experience
Hosted at Salt House, the contemporary setting provides the perfect backdrop. Expect beautifully styled spaces, exceptional florals, thoughtful details and an atmosphere designed to encourage conversation, creativity and connection.
You and two guests will be welcomed with signature drinks before enjoying a freshly prepared small plate style lunch, the perfect opportunity to meet fellow boutique owners, reconnect with familiar faces and spend time with the Gown Theory team.
the day
arrival from 11.00am
12.00pm
seasonal small plates lunch
1.30pm
catwalk
2.15pm onwards
dress viewings, price and ordering information
chance to meet jo from gown theory
take advantage of the beautifully styled venue
to capture content for your boutique and socials
finish at 4pm
FAQ
When is the event and what time does it start and finish?
The Event is being held on Sunday 26th July. Timings are 11.00am – 4.00pm
where is it and How do I get to you?
Salt House is located at Standon Hall and is easy to find. The postcode ST21 6RA will take you directly there. Parking is available on site.
The House is 10 minutes from jct 15 of the M6, is 20 minutes from Stoke on Trent train station or 30 minutes from Stafford station.
how do I let you know I'd like to come?
If you missed the button above, you can RSVP HERE or you can email joanne@gowntheory.co.uk
Kindly let us know ASAP
Can I bring anyone with me?
We are purposely keeping the event small to allow you to get the most out of the day. We ask that you bring no more than 2 guests with you.
Will there be refreshments?
Oh yes! We will be serving drinks all day, and you will be spoilt with a small plates informal lunch at around 12.00pm
